Driving Your Future
Empowering the next generation through mentorship and opportunity.
Corporate Citizenship
Driving Your Future is a Mercedes-Benz Canada initiative that aims to advance positive social change by empowering the next generation of Canadians through mentorship and opportunity. When young people are supported to reach their full potential, it shapes a better future for us all. Learn more about Driving Your Future in our Corporate Citizenship Impact Report below.
“Through initiatives like Driving Your Future, we are investing in mentorship, opportunity, and inclusion—because empowering the next generation strengthens our communities and our country. Leadership means looking beyond today’s challenges and taking meaningful action that creates lasting impact.”
Susann Mayhead, President & CEO, Mercedes-Benz Canada
Mercedes-Benz x Big Brothers Big Sisters of Canada
Mercedes-Benz Canada is a proud national partner of Big Brothers Big Sisters of Canada (BBBSC). For more than 100 years, BBBSC has been championing the health and wellbeing of young people by facilitating meaningful mentoring relationships with caring adults. By enabling these mentoring relationships, BBBSC helps children aged seven to 18 overcome adversities and develop skills to realize their full potential.
Help drive their futures forward
BBBSC has an ongoing and immediate need to identify mentors across Canada. There are 10,000 children across Canada currently awaiting mentorship.
You could make the difference for a young person in your community. Discover the lifelong rewards of mentorship with Big Brothers Big Sisters of Canada. Click below to find your local chapter and learn more about becoming a mentor.
“Our partnership with Mercedes-Benz will unlock potential and foster resilience for children and youth through mentoring. Their bright future starts today.”
Jill Zelmanovits, President and CEO, Big Brothers Big Sisters of Canada
Mercedes-AMG x Road to Racing: Power Meets Purpose
Mercedes-Benz Canada is proud to partner with Road to Racing (R2R), Canada’s only motorsports charity. With a mission to promote diversity, equity, and inclusion, R2R ensures that young athletes from all backgrounds have the opportunity to reach their full potential and achieve their dreams of racing professionally.
Power Meets Purpose: In support of our partnership with Road to Racing, we invited Mercedes-AMG owners to unleash the track-bred technology of their vehicles at an exclusive track experience —all in support of the next generation of Canadian motorsport talent.
“Mercedes-Benz is synonymous with excellence, and together we’re creating opportunities for young athletes while delivering unforgettable experiences to clients. With this new partnership, Mercedes-AMG joins a growing network of forward-thinking companies helping to redefine what motorsports sponsorship looks like: high-impact, values-aligned, and community-driven.”
Neil Braun, Founder and President of Road to Racing Canada
Employee & Dealer Engagement
Mercedes-Benz Canada Employee & Dealer Engagement
Mercedes-Benz employees want to make tangible contributions to the communities where we live and work. The Mercedes-Benz Canada corporate office in Mississauga, Ontario has partnered with two local chapters of BBBS (Big Brothers Big Sisters of Peel York and Big Brothers Big Sisters of Toronto), encouraging employee participation in BBBS programming and fundraising, and enabling meaningful volunteer opportunities.
Mercedes-Benz Canada offers two paid volunteer days per year for employees to volunteer as mentors with their local chapter of BBBS.
In addition to Mercedes-Benz Canada’s corporate initiatives, Mercedes-Benz dealers across the country bring Driving Your Future to life in their local communities. For example, Mercedes-Benz dealers have welcomed Bigs & Littles from their local chapters for exciting in-dealership events.